Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Monday, 21 March 2016

Nike's HyperAdapt 1.0: Would You Wear One Of These?

What's your take on this adaptive lacing (self-tying) technology thingy? *shaking my head* I don't really know sha, but for now let's focus on what it's all about. Have you met Nike? Then you must know that the brand has a number of products - athletic footwear, sports equipments - accrued to its name and much more, a myriad of sneaker brand editions.

Following last October's "Back to the Future" Day's event, where popular Canadian-American actor, author, producer, and advocate, Michael J. Fox, teamed up with Nike to hint us on what was to come with the self-lacing Nike Mags, Nike finally announced the mass production shoe that features real life power-laces. This announcement was made at the Nike Innovation Summit. Now, meet the HyperAdapt 1.0 with adaptive lacing (self-tying) technology.

Just to drift a little, you remember that 1989 movie, yeah? Well, I only got to see it much later though, but in the movie sequel, Marty McFly (played by Michael J. Fox) went into the future precisely October 21 2015 and was amazed to find flying cars, self-tying sneakers and hovering skateboards. You remember yeah?

Well, that's the story behind the whole Back to the Future day thingy. Anyways, the shoe is scheduled for release during the coming holiday season (November to early January). The shoes, "they" say automatically tightens around your feet when you put them on and makes reassuring sounds as they adjust themselves to your feet. The company says it's making this technology a whole new platform for sneakers, which means that in the near future your Jordan or Air Max or FlyKnit shoes could all be built on Nike's adaptive lacing technology.

At this point, I must say I don't really know if I'm cool with my shoes lacing themselves... What if there's a malfunction while the shoes are on my feet? Is there a possibility, the shoes system can be hacked? Okay maybe I'm just taking this too far. Hacked?.. Shoe system??.. Really???.. Okay, do not listen to me. I guess this is just technophobia talking... or maybe not. So let's look again at how this really works. The shoes will automatically tighten as soon as you step into them. Your heel hits a sensor causing the system to automatically tighten. There are two buttons on the side to tighten or loosen it so you can adjust it until it's perfect. Okay I think I could do with that. I think I can. *me nodding in somewhat an approving manner*.

The pricing hasn't been announced yet, but the company says that it will only make the product available for sale to members of Nike+, which is their new all-in-one products and events app. This app gives members all-access pass to Nike's products and events and also offers a personal store stocked with performance product recommendations and reserved invitations to their favorite sneakers, information on latest Nike releases and more. Nice! I think I'm having a change of heart concerning this technology already.

Technology is just evolving so fast that you just think of something and it's already there or you don't even have to think of it, you just wake up one morning to find something out of the ordinary, something you never thought possible. Well, if you're skeptical about such technological advancements and more, just be rest assured, there's a whole lot more to come. And for those of you who are here in Africa and you're wondering, "Oh God, when are we going to get to such technological Heights in these parts? Just know that Nothing Is Impossible, not for the man who Believes, and certainly, most definitely, not for God.

So be Inspired. Believe! There's more to You than meets the eye.
*Peace!*

Saturday, 19 March 2016

Buy A Car Online. Drive Motors Helps You Do A Bit More Than Just That.

About four months ago I bought an item online from an online store and had it delivered to me by courier. It was my first time and it felt really nice. The feeling of acquiring something new with no stress at all, and having it brought to your doorstep without lifting a finger, but for to click on a mouse or a tab. The feeling is one of poise and peace and fulfillment, and just "knowing" that you've got the best deal there is, or in more rational terms, "feeling" that you've got the best deal there is. Does this mean I could be a potential shopaholic in future? I doubt it! Shopping online is just exciting and is really gaining ground in these parts. But for certain other things like autos, it's rather a more delicate, stressful, intricate and haggle-full process to handle in the Online Marketplace. Drive Motors helps you do this without stress. Now this is a technology-based company located in, you know where, - the tech Hub - San Francisco, California, US of A. They are into Automotive and payment Technologies and are backed by some of the most prestigious technology investors in the world including Y combinator and khosla Ventures. How do they do what they do? They make software for car dealerships to offer their entire buying process directly online. In other words, if I were a dealer, (and I am considering it because of them) and want to sell online, Drive Motors enables me to offer my entire process of buying directly online to customers looking to buy a car. E-commerce just got cooler. Hey someone here in Naija better start this kinda thing, or some big well-known dealer in autos should make use of such auto payment processing method *just saying*. Certain other sites like TrueCar and Cars.com had come up with something similar but some only help you search for cars and car deals, and still require a consumer to fill out a contact form and talk to a broker. In Nigeria, we know jiji.com and the likes, nice, great work, but they only are like mediators or something like that for the purchase of cars and don't necessarily sell new cars, l mean tear-rubber as we know it. But Drive Motors lets you buy brand new cars from dealerships, from the comfort of your living room sofa and have it delivered to you at home or office for free without wasting time. Amazing! You can even trade in your old car and get the fair market value applied to your new car order, and have the dealership prepare all the paperwork for you. Drive Motors is really a plug-in for car dealer websites. You pick a call you like, and Drive lets you configure options, set up a financing plan and you pay the dealer right there then all you do is pick up your new car. Come to think of it, the Tesla brand has a similar service. Drive Motors simply brings the Tesla experience to every other car brand. Score! Now a little bit about the founder. Drive Motors was founded by Aaron Krane. For him, crashing into the idea for Drive Motors was a total accident. He had always had a penchant for cars and even fetishized cars as a young boy. "I grew up in a culture where we fetishized cars" he said "I had the car calendars. Anywhere I went that had magazines, I'd run right to the DuPont Registry and look for photos of Lamborghinis" Krane lived in San Francisco but was an entrepreneur-in-residence at Khosla Ventures in Palo Alto. The bumming rides soon became a concern and so he decided to buy a new car online, but found the experience confusing and obvious that e-commerce had not reached new cars, so voila he decided to do something about it. Just like that and today we can think of buying cars online. I think there's a lesson to be learned here. Find a problem around you and search for a solution to it. You'd be amazed at what you find *winks*.